Smaller Business Podcast

A show for people who think small and big

Episode 024: A weird parallel horse race

This week’s episode comes with two parts. In part one we talk about keeping up with the Jones’. How copying your competitors can border on competitive analysis to blatant, childish, uninspiring copying that’s disrespectful to your company and customers.

In part 2 we talk about iterative improvements and holding people responsive for continually developing your site. We talk about some examples and things to look for.

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Episode 024: A weird parallel horse race